Commbank Growing Football Fund
// a letter to Football
In this compelling case study series for Football Australia, Visual Domain conceptualised, produced, filmed and edited each video to be shared across their social channels. Our goal was to highlight the impact of the Commbank Growing Football Club Grants by giving recipients a platform to share their heartfelt letters to Football Australia and Commbank. Rather than traditional case study interviews, we crafted something more emotive, combining cinematic footage of football in action with emotive voiceovers from key club members. This approach brought each recipient’s journey to life, showcasing not just their passion but also the transformative effect of the grants on their clubs and communities. With the help of Football Australia we were able to focus on standout applications with moving initiatives. We aimed to inspire others to share their stories and encourage more clubs to apply for future grants, further growing the game at a grassroots levels.
Production company: Visual Domain | Co-Producer: Adam Connoly, Meagan Mckay | Director: Annabel Barratt | Director of Photography (Bundanoon & Fairfield: Pat Suraseang) (Melbourne: Ted Errey) (Launceston: HypeTV) | Edit: Ben Teychenne, Kelly Webster, Trevine Van Dort | Colour Grade: (Bundanoon & Fairfield: Pat Suraseang), (Launceston & Fitzroy: Kelly Webster)
LETTER 1:
Bundanoon Rebels Football Club
The Bundanoon Rebels are a small regional Football Club in the heart of Southern NSW where the only sport played in winter - is Football. Thanks to the Growing Football Fund, Supported by Commbank in 2024 the girls no longer had to run out in the mens kit - as the grant allowed them to purchase new uniforms.
LETTER 2:
Fitzroy Lions Soccer Club
Fitzroy is breaking barriers by supporting cultural and socio-economic diversity through player subsidies and uniforms, empowering local kids—especially Muslim women and girls—to pursue football. With their grant funding, they’ve been able to support more players who otherwise couldn’t afford to play.
LETTER 3:
Fairfield Bulls FC
Fairfield Bulls is committed to developing more female coaches by enhancing their technical skills. With their grant funding, they’ve been able to support female coaches in obtaining their C Diploma, strengthening the club’s coaching pathway.
LETTER 4:
Launceston City Football Club
Launceston City, one of Tasmania’s largest and oldest clubs, is dedicated to expanding female participation in football. With their grant funding, they’ve been able to sustain their Dads & Daughters Program, launch a Female Football Forum, and strengthen initiatives like the Mini Tillies Program and Female Football Week.
