LEGO X OUR GAME // TALIA TAKES ON #PLAYUNSTOPPABLE MENTORSHIP PROGRAM
Football Australia, Our Game and LEGO launched the 'Talia Takes On… Play Unstoppable Mentorship ' series, celebrating the limitless possibilities for girls when they can play and learn without boundaries. This five-part digital series, creatively concepted, directed and produced by Visual Domain, features 15-year-old Junior Matildas and Western Sydney Wanderers midfielder Talia Younis as she explores diverse roles in football under the mentorship of inspiring women. She learns that a career in football can be so much more than just being a good footballer.
Talia learns from experts in administration, sports science, media, coaching, and refereeing, including leaders like A-Leagues CEO Alyssar Narey and photographer Kelsey Zafiridis. Each episode highlights mentorship, career insights, and how girls can pursue their own football journeys. Each episode opens and closes in Talia’s room, where she adds a keepsake from her mentor to her vision board—highlighting the value and importance of role models beyond the fame and spotlight of more famous role models.
Production company: Visual Domain | Producer: Claudia Fitzgerald & Caleb Rodda | Director: Annabel Barratt | Director of Photography: Darren Wertheim | 1st AC & Second Camera Operator: Josh Hargrave & Alex McLaren (Melbourne Shoot) | Art Director: Erin Dayley | Sound: Mario Gaberio & Brendan Muller | Production Assistant: Kim Jin | Edit: Sabine Battel & Kelly Webster | Colour Grade: Daniel Stonehouse CSI - Crayon
EPISODE 1:
TALIA TAKES ON… BEING THE BOSS
In Episode 1 of the OUR GAME x LEGO Mentorship Series, CommBank Junior Matilda Talia Younis sits down with Central Coast Mariners CEO Alyssar Narey to explore the world of football administration. Sharing her journey and advice, Narey encourages young women to "just go for it" when pursuing leadership roles in the game. This inspiring episode highlights the limitless possibilities for girls in football, kicking off the series that celebrates mentorship and empowerment.
EPISODE 2:
TALIA TAKES ON… TAKIN’ SNAPS
In Episode 2 of the OUR GAME x LEGO Mentorship Series, CommBank Junior Matilda Talia Younis meets sports and lifestyle photographer Kelsey Zafiridis to explore the power of storytelling through football photography. Zafiridis shares insights on capturing the emotion and energy of the game, offering advice on breaking into the industry. This episode highlights the creative side of football, inspiring young girls to see new career possibilities beyond the pitch.
EPISODE 3:
TALIA TAKES ON… SPORT SCIENCE
In Episode 3 of the OUR GAME x LEGO Mentorship Series, CommBank Junior Matilda Talia Younis connects with physiotherapist Stella Veith to learn about the crucial role of sports medicine in football. Veith, who works with the CommBank Junior Matildas, shares her journey and offers valuable advice on pursuing a career in physiotherapy. This episode showcases how passion and expertise come together to support athletes and inspire young girls to explore opportunities in sports health.
EPISODE 4:
TALIA TAKES ON… CALLING THE SHOTS
In Episode 4 of the OUR GAME x LEGO Mentorship Series, CommBank Junior Matilda Talia Younis meets Chloe Gray, a community football referee with Football NSW, to discuss the vital role of refereeing in the game. Chloe shares her personal journey and the challenges she’s faced in a male-dominated field, offering advice for young girls interested in pursuing officiating. This episode highlights how referees shape the game and empowers girls to consider this important and rewarding career path.
EPISODE 5:
TALIA TAKES ON… THE NEXT GENERATION
In Episode 5 of the OUR GAME x LEGO Mentorship Series, CommBank Junior Matilda Talia Younis meets Zainab Jaber, a community girls' head coach, to explore the world of coaching in football. Zainab shares her journey, highlighting the importance of leadership, connection, and creating opportunities for young girls in the sport. This episode emphasizes the power of coaching to inspire and develop players, encouraging young girls to pursue coaching as a rewarding and impactful career.
Talia younis:
“Alyssar, Stella, Kelsey, Zainab and Chloe have shown me that there are so many more ways that I can be part of football beyond the pitch…I want girls to know that anything is possible for us in football. That we can be whatever we want to be with so many strong women leading the way as they make football better every day for girls like me.”
Production overview
25+ deliverables were made specifically for each social media platform, including YouTube, Instagram & TikTok.
This series was brought to life with a nimble crew over five shoots across two weeks in Melbourne and Sydney. The production style was aimed to engage a 15-25-year-old female audience with dynamic, mixed-media storytelling - but still have resonance and be educational.
Working with Visual Domains in-house insights team, we developed a treatment that would resonate with the key demographic to create a unique visual approach that blended YouTuber/Vlogger style POV moments, with more traditional documentary storytelling and high-energy action cutaways—including slow motion, handheld motion blur, and wide, static frames—to capture the vibrancy of Talia’s world and her experience in the Mentorship. Talia leads as the host, seamlessly shifting between direct-to-camera moments and immersive interactions with her mentors.
